Despite the dreary condition of today's economy, some consumers seem to want to still look good, as evidenced by the $1.6 billion rise in sales during 2008 of anti-aging skincare products. In a way, this makes sense - people often feel better when they look better, and there are plenty of reason's for consumers in today's economy not to feel to great. The article cited below states that for women (obviously) and baby boomers in general, looking good isn't something these consumers are willing to sacrifice, no matter how tight their budgets may be.
Source:
Anti-Aging Become Top Facial Skincare Seller in 2008
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