Creditworthiness: Appearance Really Does Matter (.....wait, what?)

A lot of consumers might be upset to know that a recent study revealed that consumers who are perceived as being physically attractive are more likely to be given a loan by a bank. Now, this can't really come as a surprise, we've always known that people are often judged (usually unfairly) based largely on their physical appearance.

However, consider another recent study that sought to empirically prove whether or not people could accurately judge people's creditworthiness based on physical appearance. 25 subjects were given only the photographs of a group of loan applicants, and were asked to judge each applicant's ability to repay a $100 loan on a scale of 1 to 5. Researchers were shocked at the correlation between the perceived trustworthiness of each applicant and the ratings on their credit score. So, as far as this study goes, it turns out that a person's perceived trustworthiness really is predictive of creditworthiness.....who would have ever guessed?

Source:

Is Creditworthiness More Than Skin Deep?