I doubt it would surprise anyone to know that traditional newspaper coupons have a redemption rate of about 1% - however, I was surprised to known that the redemption rate of digital coupons is around 13%, a significant difference. If you've got 10 or 15 minutes to spare, you can either print out exactly what coupons you will use (no sorting or clipping needed), or better yet upload them onto a shoppers card to be redeemed when scanning the card at the register. Not only does this create goodwill on behalf of retailers who offer the service, it helps the customers who use digital coupons save as much as $50 per shopping trip, a real plus in these hard economic times.
Source:
Coupons Are Hot; Clipping Is Not
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